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Why Prospecting is the Real Treasure Hunt in Real Estate

 

I recently spoke at NZREC, the #1 real estate conference in New Zealand, and shared an important concept: every interaction is like managing a bank account. Most agents try to withdraw seeking listings and referrals immediately.

However, the best agents focus on making deposits consistently, adding...

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How To Build Your 12 Month Marketing Plan

 

Recently, I had the privilege of speaking at NZREC, the number one real estate conference in New Zealand. It was incredible to connect with so many passionate agents ready to scale their businesses. In my keynote session, we dove deep into the strategies that truly drive growth. I'd love to share so...

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How Brent Bastin Sold 21 Homes in One Month, and What You Can Learn From It

 

I recently sat down with good friend and coaching client who is one of New Zealand’s best agents, Brent Bastin, just after he wrapped up a record-breaking month: 21 properties sold and $580,000 in commission… all while taking two weeks off for the birth of his baby.

Brent’s approach is straight-tal...

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The Post-Appraisal Video That Wins Listings

getting the listing Jun 10, 2025
 

You’ve just walked out of an appraisal. It went well, but let’s be honest, the sellers are still going to meet with another agent or two.

So how do you make sure you’re the one they remember?
It’s simple: you follow up quickly with intent, value, and professionalism. That’s exactly what this short,...

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How to Create the Perfect Pre-Listing Kit Video to Win More Listings

getting the listing May 30, 2025
 

One of the keys to success in real estate isn't just about impressing clients when you walk through their front door, it's about building trust, authority, and rapport before you've even arrived. A powerful way to achieve this is by using a personalised pre-listing video within a professional digita...

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Why Sending 5 Text Messages a Year Will Transform Your CRM Success

 

Here's a quick but powerful question for you: Do you send at least five text messages per year to the prospects and clients in your CRM?

Now, before you say, "I send emails," let me clarify...I'm specifically talking about text messages. Emails are good, but texts are exceptional, and here's why:

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Ready, Set, Go! Get Your Post-Election Marketing Sorted NOW

It's almost here, the Australian federal election is on the 3rd of May, and as every experienced real estate agent knows, elections can temporarily put the brakes on big financial decisions like buying and selling property.

But here's the catch: once the election is over, it's game on! Buyers who'v...

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What the Best Real Estate Agents Are Doing Right Now (That Most Aren’t)

 

If you’re serious about taking your business to the next level — not just ticking boxes, but actually moving the needle — this one’s for you.

I just filmed a short video sharing what I believe are the three biggest differences between high-performing agents and everyone else. And the best part? The...

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Quarter One Done: Let's Reset and Refocus for Q2!

Can you believe it? We're already 25% through 2025! Right now, you're likely in one of three spots:

  • You're ahead of your goals and smashing it.

  • You're on track, exactly where you planned to be.

  • Or maybe, you're falling behind and feeling a bit off-course.

No matter which category...

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How to Get Attention (the Right Way) in Real Estate Marketing

 

In this short video, Aaron Shares something fascinating from a Harvard University study on content virality—specifically, why some marketing grabs attention and goes viral, while other marketing goes completely unnoticed.

The results are intriguing.

Here's what Harvard discovered:

Content that tr...

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