How to Create a Market Summary Video: 5 Simple Steps
One of the simplest and most effective ways to boost your real estate business is by creating market summary videos. Don’t worry if you’re not a world-class presenter—if you follow these five steps, you’ll create engaging and informative videos that attract new sellers.
Steps to Create a Market Update Video:
- Market Review: Start by summarizing the current market conditions. Share key statistics and trends that are relevant to your audience.
- Highlight/Case Study/Example: Provide a specific example or case study. Talk about a recent sale or an interesting trend to make the data relatable.
- Predictions: Offer your insights on where the market is headed. Make educated predictions about future trends and how they might impact buyers and sellers.
- Recommendations for Buyers and Sellers: Give practical advice tailored to your audience. Whether they’re buying or selling, provide actionable tips that will help them navigate the market.
- Call to Action: End with a strong call to action. Encourage viewers to reach out with questions or to discuss their real estate needs.
Why These Videos Work
Market summary videos should be short and sweet—no more than 2-3 minutes. Break the video into smaller segments, each 20-30 seconds long, and then piece them together. This approach makes the process less daunting and ensures each section is clear and concise.
Remember, you can’t make your 100th good video until you make your first average one. It’s all about practice and persistence. The first few videos might be rough, but with time, you’ll get better. So start today, and watch your real estate business grow!
Get excited, get filming, and if you need any help or have questions, feel free to reach out. Let’s make your first market summary video a success!
Want an example video for the EOFY? checkout the end of the financial year Market Summary video coaching client Matt Stone did. Click here to check it out.
