Your Spring Marketing Plan

The peak selling season has arrived – and we have prepared a three-step campaign (with templates and scripts) to help you book more appraisals and get a jump on your competition. Ready?... Let's get started! 

The time has arrived now that interest rates have leveled out (and many experts predict we have now hit the peak) and we are entering the peak selling season of Spring – making it the perfect time to reconnect with your past appraisals from the first half of this year and book more appointments.

To help you do this I have prepared a three-step campaign (including templates and scripts) to help you book more appointments immediately. Let’s get started!

First up – identify your past appraisals

This campaign is targeted at your completed appraisals from the first six months of 2024 (from 1st January to 30th June 2024), who haven’t signed with an agent. Identify this list in your CRM and prepare for step one. 

Step 1: Send SMS 

The first step of this campaign is to send an SMS to these appraisals, updating them on the current state of the market and advising them that now is the time to sell. Feel free to tweak this template to suit your requirements and your personal brand.

Hi FirstName, AgentName from Agency here. It’s been a while since we’ve spoken, and obviously so much is happening in the Spring market right now that interest rates are on hold. A lot of my clients use this time of the year to get an updated equity check on their home, so if you would like to know the NEW Spring value of your property, please reply to this SMS and we can arrange a time to catch up.

Hi FirstName,Spring is here! Get a free Spring Equity Check and discover your home's NEW value. Interest rates are stabilising, buyer activity is increasing, and prices are strong. Contact us today and lets start a conversation. [Phone Number]

 Step 2: Phone call

The next step is to reach out and call your past appraisals. The key points to deliver on your call are:

Five reasons to sell this Spring

• Historically we see more sales in Spring
• We are seeing an increase in buyer activity
• Buyers' pre-approvals running out
• Interest rates on hold indicate we have peaked
• Historically strong prices are recorded in Spring

We’ve prepared a script for you to use when making your calls. Keep these scripts handy when making your calls:

• “It’s been a while since we’ve had a chat, so I thought I’d just give you a call because we have now entered the peak selling season of Spring. Spring is typically/traditionally the best time of the year to sell, because we see buyer activity increase – and now that interest rates are on hold all the early signs indicate that this year will be no different.”
• The second thing now is that interest rates are leveling out, purchasers who were on the fence about buying are getting off the fence and are making buying decisions, and people who pushed pause on their buying journey have now pressed play. 
• “Typically each Spring with see new records get set and old records fall, do you want a chance at a great selling result?  here at AgencyName have put together a Spring Selling Plan that can show you how we can get you a premium result.”

Step 3: Send an email to your database

Subject: Is Your Home Ready for Spring?

Hi FirstName,

As we approach spring, it's a great time to consider the value of your home. With interest rates stabilizing and buyer confidence on the rise, now could be the perfect moment to explore your options.

Introducing the Spring Equity Check

Imagine knowing the exact value of your home right now. Our Spring Equity Check can provide you with that information. This personalised assessment will help you understand your home's current market worth and potential selling price.

Why Spring is the Ideal Time to Sell

• Increased Buyer Activity: With more buyers in the market, you'll have a greater pool of potential buyers to choose from.
• Stronger Market Conditions: Spring often brings increased demand, which can lead to higher selling prices.
• Record-Breaking Sales: We've seen some incredible sales prices this spring, so now might be the best time to capitalise on the market.
• Ample Selection: If you're looking to buy a new home, you'll have a wider range of options to choose from.

Would you like to schedule a Spring Equity Check to discover your home's new spring value? To schedule your Spring Equity Check, simply reply to this email or give us a call on [Phone Number].

Remember, every spring, we see old records broken and new ones set. Let’s start a conversation.

Best regards,

Whenever you are ready I'm here to help:

In-house coaching – If you’ve promised yourself and your office/team better results for 2024 then read this. With my in-house team coaching program, you will get immediate, actionable, and tangible tools, ideas, scripts, letters, concepts, and strategies to install straight into your business.

Moving forward you will have a clear road map and implementation plan to follow.

I can't help everyone. We're not a good fit for agents who are not prepared to implement and take action, Agents who aren’t prepared to prospect and so forth. That's about it for the fine print.

So if you want some simple ways to find more sellers and secure more listings and increase GCI ...without doing a zillion things and without trying dumb gimmicks ...watch this short video and request a call.