How Brent Baston Sold 21 Homes in One Month, and What You Can Learn From It

I recently sat down with good friend and coaching client who is one of New Zealand’s best agents, Brent Baston, just after he wrapped up a record-breaking month: 21 properties sold and $580,000 in commission… all while taking two weeks off for the birth of his baby.

Brent’s approach is straight-talking, no fluff, and packed with insights you can use right now.

Here are just a few highlights from our chat:

✅ His team structure is world-class.
Brent runs his business like a law firm. Every team member has a defined role and stays in their lane. No GPs, only specialists. That clarity creates scale.

✅ Every listing gets re-skinned weekly.
New photos, new copy, and new targeting based on who’s actually showing up at open homes. If a property hasn’t sold, Brent changes something...fast.

✅ Lead gen is simple: double the calls.
Brent’s not waiting around. He’s back on the phone with past appraisals, anniversary contacts, and buyers who said “not yet.”

✅ Vendor management is next-level.
With 14 - 19 WhatsApp touchpoints a week, sellers are informed, prepared, and positioned to make confident decisions.

And the best part?

He shares exactly what he’d do if he had to start again. From building a local network to saturating a farm area, to shadowing top agents, Brent lays out the game plan for rapid growth.

This one will fire you up and get you focused on what matters most...taking action.