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Boost Your Real Estate Connections with Personalised Audio Messages

 

In today's fast-paced digital world, standing out from the crowd is more important than ever. One simple yet incredibly effective way to do this is by sending personalised audio messages to your prospects. Trust me, it's a game-changer!

You might be wondering, "Why audio messages?" Well, let me share a practical example of how you can use them to generate business right now.

Imagine you've got a list of potentials—prospects you've spoken to over the last 12 months. You print out your pipeline from your CRM, and instead of sending the usual text or email, you decide to record a short, heartfelt audio message. It could go something like this:

"Hey [Prospect's Name], Aaron here! I've been meaning to give you a call for the last few weeks. We're actually marketing a property around the corner from you and getting some really solid interest. With the recent positive changes in the market, especially after the interest rate announcement, we're seeing more buyers eager to make a move.

I remember you were considering relocating, and now could be a fantastic time. If you'd like to get a 'Spring Equity Check' or discover your property's new value, I'd love to continue our conversation. When you're ready, I'm here to help!

Cheers, speak to you soon."

By sending this kind of personalised audio message, you're doing something that most agents aren't. It's warm, engaging, and shows that you genuinely care about your client's needs. Plus, it's a refreshing change from the standard texts they might receive from others.

I've had countless prospects reply saying how much they appreciated the personal touch. It creates a real point of difference and helps build stronger connections.

Here are a few tips to get started:

  • Be Authentic: Don't worry about making it perfect. If you stumble over a word, just keep going. It adds to the authenticity.
  • Use Warm Dialogue: Phrases like "I'd love to continue our conversation" or "When you're ready, I'm here to help" make your message more inviting.
  • Make It Personal: Mention something specific about their situation to show that you're attentive and invested in their goals.

So, why not give it a try? Pick five prospects from your list and send them an audio message today. See how they respond. I'm confident you'll notice a positive difference.

Remember, it's all about creating meaningful connections and providing value. When you take that extra step, your prospects will notice—and that's how you turn potentials into clients.

Feel free to share this strategy with a colleague who might find it useful. Let's make this spring the season we all elevate our game!

List, Sell, Repeat!

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