The Post-Appraisal Video That Wins Listings

You’ve just walked out of an appraisal. It went well, but let’s be honest, the sellers are still going to meet with another agent or two.

So how do you make sure you’re the one they remember?
It’s simple: you follow up quickly with intent, value, and professionalism. That’s exactly what this short, sharp post-appraisal video is designed to do.

💡 Here’s the goal: Reinforce your value after the appointment, build connection, and give sellers confidence you’re the right choice before they commit to someone else.

Why This Video Works

Let’s break down what makes this follow-up video so powerful:

• It’s personal – I’m not just following up; I’m putting up my hand and saying, “I’d love to represent you.”

• It positions you as a strategist – I’m not guessing prices; I’m showing them I’m a price influencer, not a price predictor.

• It outlines what matters – The method of sale, marketing strategy, and (most importantly) how we create competition are all touched on.

• It sets expectations – I explain what’s in the proposal and let them know I’ll be calling in 48 hours to ask one key question: 👉 Can I start telling buyers about your property?

This kind of video creates an emotional edge over your competition while others disappear, you show up with confidence, clarity, and care.

But a Great Video Needs a Great Home

That’s where your digital post-appraisal proposal comes in.

The video is just the beginning but when it’s embedded into a clean, well-branded digital proposal, it becomes a complete listing conversion tool.

• It gives the sellers everything they need: pricing info, method of sale, marketing plan, your contact details and it’s all in one place.

• It looks professional, is easy to navigate, and works perfectly on mobile.

• It shows you’re serious, prepared, and modern, exactly the kind of agent people want representing their biggest asset.

Here’s an example of what that looks like: 👉 View a live post-appraisal proposal

Final Thought

If you’re an agent who wants to win more listings, especially in competitive situations, this kind of post-appraisal follow-up can make all the difference.

But it’s not just about the video.
You need a platform that brings it all together.

If your CRM can’t generate stunning digital proposals, with videos, pricing, marketing and a clear Call To Action… it’s probably time to check out LockedOn.

It’s the all-in-one real estate CRM built to help you list, sell, and scale and it’s what more and more agents are switching to because:

• It’s easier to use

• It saves money on subscription bloat

• And most importantly, it actually helps you win business

Give it a try.
Film your own version of the post-listing video. Plug it into a LockedOn digital proposal. Then send it after every appraisal and watch your conversion rates climb.