Let's talk about something crucial, but not exactly glamorous: databases.
We all know keeping a database updated isn't exactly a thrill. It's like broccoli – good for you in the long run, but not exactly a party in your mouth.
But here's the thing: a solid database is the secret weapon high-performing agents won't tell you about. It's the pipeline that keeps your business flowing, even when the hunting gets tough.
Think of it like this: you could be the best hunter around, constantly chasing down new leads (those buckets of water). But eventually, you get tired.
Meanwhile, the smart agent is building a pipeline (their database). They're nurturing relationships, staying top-of-mind, and making it effortless to connect when the time is right.
This is the farmer mentality – cultivating long-term success.
Here's the beauty: you don't have to choose between hunting and farming. You can (and should!) do both.
So ditch the "bucket brigade" mentality and start building your pipeline. It's the foundation for a thriving, long-term real estate career.
Want to learn more about database strategies and becoming a master farmer-hunter?
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