How to Create the Perfect Pre-Listing Kit Video to Win More Listings

One of the keys to success in real estate isn't just about impressing clients when you walk through their front door, it's about building trust, authority, and rapport before you've even arrived. A powerful way to achieve this is by using a personalised pre-listing video within a professional digital pre-listing kit.

Why Pre-Listing Videos Work Wonders

Think about the last time you met someone important. Chances are, you did a quick online search or checked their social media beforehand. Sellers do the same when choosing an agent. Sending a pre-listing video is like your digital handshake, it lets sellers meet you, see your expertise, and feel confident about your capabilities even before you've met face-to-face.

When crafted well, your pre-listing video will help you:

• Establish credibility: Highlight your experience, track record, and achievements succinctly.

• Build personal connection: Share your enthusiasm, personality, and genuine care for their success.

• Set clear expectations: Define exactly what you'll discuss, creating structure and easing potential stress.

A Quick Look at a Powerful Pre-Listing Kit

To see how this comes to life, check out this excellent example of an industry-leading digital pre-listing kit here: 

Some standout components you'll find:

• Engaging Introductory Video: Personalised and impactful, establishing immediate rapport.

• Clear Agenda Outline: Demonstrating professionalism and preparation.

• Marketing Strategy Insights: Showing how you proactively influence outcomes rather than passively predict them.

• Negotiation Credentials: Highlighting your proven track record and expertise in securing top results.

By delivering your message clearly and confidently through these components, you’re already several steps ahead of other agents.

Making It Simple with the Right CRM

A fantastic pre-listing kit shouldn’t be hard to produce. Ideally, your CRM should make creating and sending digital pre-listing kits effortless. If your CRM can't quickly and seamlessly generate these powerful digital assets, it might be time to consider a better solution.

Many agents are switching to LockedOn CRM because it’s the leading platform offering all essential features in one easy-to-use interface. Unlike other CRMs, LockedOn eliminates the hassle (and cost) of multiple subscriptions and logins, saving agents both time and money. If your current CRM doesn’t support easy creation of professional digital pre-listing kits, consider requesting a demo with LockedOn You’ll quickly see why so many agents are making the switch.

Next Steps

The pre-listing video and digital kit are not just modern tools they're essential in today's competitive market. Take a moment to check out the digital pre-listing kit above for inspiration and see firsthand how powerful and persuasive a well-crafted pre-meeting touchpoint can be.

If your current CRM doesn’t let you create dynamic digital pre-listing kits with ease, streamline your processes, or cut down subscription costs, it might be time to make the switch.

Want to experience the difference yourself? You can request a demo with LockedOn today and discover why agents across the country are making the move.

Exceptional real estate results don't happen by accident; they happen by design.