Let's talk success. You get to define what that looks like for you in this business, but there's one key factor that separates the GO-TO agents from everyone else: points of contact.
Think of it like this: if your database doesn't hear from you, they won't remember you exist. That fancy email you sent once a year? Not enough. We're aiming for 9 to 15 points of contact a year. Here's the magic: at this point, they start to remember you!
Now, 18 to 24 contacts? That's where things get hot. You become a household name. This isn't some industry secret – I figured this out the hard way! Early on, I was all about the outbound chase. Calls, calls, calls. Then, something amazing happened. Around year three or four, the tables turned. People started calling me.
Why? Because I had consistently built connections through 20 to 24 points of contact. Here's the truth bomb: real estate isn't about how long you've been in the game, it's about staying top of mind.
Let me tell you, you can be a 10-year veteran and still be outsold by a 2-year newbie. The difference? Points of contact. The agent who stays connected wins. Simple as that.
So, the question is: how fast do you want to become the GO-TO agent? Spend five years getting those 24 points of contact, or do it in 18 months?
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