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Every agent has a database full of prospects who once requested an appraisal but never listed. They’re warm, they’re interested, but they’re sitting idle. The challenge? Most agents don’t know how to re-engage these potential sellers without sounding repetitive, desperate, or like every other agent ...

Spring has always been the season when real estate momentum comes alive, and 2025 is shaping up to be one of the strongest opportunities agents have seen in years. Interest rates are dropping, buyer demand is on the rise, and with the supply of property at record lows, the competition for listings i...

Agents often ask, "Aaron, what's the secret to great prospecting? What's the perfect script?" But here’s the truth: It's not what you say, it's how you say it. Your energy introduces you before your handshake.

Many agents struggle because they treat prospecting as a chore. Their lack of enthusiasm ...

I recently spoke at NZREC, the #1 real estate conference in New Zealand, and shared an important concept: every interaction is like managing a bank account. Most agents try to withdraw seeking listings and referrals immediately.

However, the best agents focus on making deposits consistently, adding...

Recently, I had the privilege of speaking at NZREC, the number one real estate conference in New Zealand. It was incredible to connect with so many passionate agents ready to scale their businesses. In my keynote session, we dove deep into the strategies that truly drive growth. I'd love to share so...

I recently sat down with good friend and coaching client who is one of New Zealand’s best agents, Brent Bastin, just after he wrapped up a record-breaking month: 21 properties sold and $580,000 in commission… all while taking two weeks off for the birth of his baby.

Brent’s approach is straight-tal...

Here's a quick but powerful question for you: Do you send at least five text messages per year to the prospects and clients in your CRM?

Now, before you say, "I send emails," let me clarify...I'm specifically talking about text messages. Emails are good, but texts are exceptional, and here's why:

It's almost here, the Australian federal election is on the 3rd of May, and as every experienced real estate agent knows, elections can temporarily put the brakes on big financial decisions like buying and selling property.

But here's the catch: once the election is over, it's game on! Buyers who'v...

If you’re serious about taking your business to the next level — not just ticking boxes, but actually moving the needle — this one’s for you.

I just filmed a short video sharing what I believe are the three biggest differences between high-performing agents and everyone else. And the best part? The...

In this short video, Aaron Shares something fascinating from a Harvard University study on content virality—specifically, why some marketing grabs attention and goes viral, while other marketing goes completely unnoticed.

The results are intriguing.

Here's what Harvard discovered:

Content that tr...