The Spring Script to Re-Engage Your Pipeline

Every agent has a database full of prospects who once requested an appraisal but never listed. They’re warm, they’re interested, but they’re sitting idle. The challenge? Most agents don’t know how to re-engage these potential sellers without sounding repetitive, desperate, or like every other agent in the marketplace.

That’s where a fresh script comes in, one that cuts through the clutter and gives you a reason to call today.

Why Spring Changes Everything

Spring is the peak selling season. Buyer activity surges, listings hit the market, and records start falling. If there’s ever a time when homeowners are thinking about their next move, it’s now. That means the window to connect with your pipeline is wide open but you need more than a “just touching base” call to make an impact.

Generic lines like “just following up” or “just checking in” don’t work. They’re what I call red flag words, they signal to the prospect that you’ve got nothing new or valuable to offer. And when that happens, you get resistance and friction.

The truth is, homeowners don’t want their “base touched.” They want real reasons, real insights, and real opportunities.

The Script That Works

Here’s the structure I recommend:

“Hi, it’s [Your Name] from [Your Agency]. I’ve driven past your home a few times this week and have been thinking about you... and have been meaning to give you a call. We’ve just put a property under contract around the corner,its the first opportunity I have had to give you a call and I wanted to see how things are going with you.”

It’s simple, natural, and most importantly, it gives context. You’re not calling out of the blue, you’re calling with a reason. You’re connecting their property to the local market, showing activity nearby, and opening the door to a conversation about whether now could be their time to act.

Why This Script Matters Now

Better purpose creates better responses. In Spring, that purpose is clear: more buyers, more activity, and more urgency. By tying your outreach to what’s happening in the marketplace, you’re not “checking in”; you’re giving timely, relevant information that homeowners actually care about.

The Takeaway

If you want to turn completed appraisals into listings, don’t recycle tired lines. Use Spring as your excuse to call. Use local results as your reason. And use this script as your icebreaker.

When you do, you’ll stand out from other agents and re-engage prospects who have been sitting on the fence.