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Your three step Spring marketing campaign

prospecting and marketing Aug 14, 2023

The peak selling season has arrived – and we have prepared a three-step campaign (with templates and scripts) to help you book more appraisals and get a jump on your competition. Ready?... Let's get started!

The time has arrived now that interest rates have leveled out (and many experts predict we have now hit the peak) and we are entering the peak selling season of Spring – making it the perfect time to reconnect with your past appraisals from the first half of this year and book more appointments.

To help you do this I have prepared a three-step campaign (including templates and scripts) to help you book more appointments immediately. Let’s get started!

First up – identify your past appraisals

This campaign is targeted at your completed appraisals from the first six months of 2023 (from 1st January to 30th June 2023), who haven’t signed with an agent. Identify this list in your CRM and prepare for step one.

Step 1: Send SMS

The first step of this campaign is to send an SMS to these appraisals, updating them on the current state of the market and advising them that now is the time to sell. Feel free to tweak this template to suit your requirements and your personal brand.

Hi FirstName, AgentName from Agency here. It’s been a while since we’ve spoken, and obviously so much is happening in the Spring market right now that interest rates are on hold. A lot of my clients use this time of the year to get an updated equity check on their home, so if you would like to know the NEW Spring value of your property, please reply to this SMS and we can arrange a time to catch up.

Step 2: Phone call

The next step is to reach out and call your past appraisals. The key points to deliver on your call are:

Five reasons to sell this Spring

Historically we see more sales in Spring
We are seeing an increase in buyer activity
Buyers' pre-approvals running out
Interest rates on hold indicate we are near the peak
Historically strong prices are recorded in Spring

We’ve prepared a script for you to use when making your calls. Keep these scripts handy when making your calls:

“It’s been a while since we’ve had a chat, so I thought I’d just give you a call because we have now entered the peak selling season of Spring. Spring is typically/traditionally the best time of the year to sell, because we see buyer activity increase – and now that interest rates are on hold all the early signs indicate that this year will be no different.”
The second thing now is that interest rates are leveling out, purchasers who were on the fence about buying are getting off the fence and are making buying decisions, and people who pushed pause on their buying journey have now pressed play.
“Typically each Spring with see new records get set and old records fall, do you want a chance at a great selling result? here at AgencyName have put together a Spring Selling Plan that can show you how we can get you a premium result.”

Step 3: Send Spring report

For those who aren’t looking to book an appointment right now, send them a Spring Report. This report provides an overview of your market, your recent success, and testimonials, which provides a valuable touch point for your clients.

Tip: The team at Jigglar have prepared a beautiful Spring market review template, which you can easily create and customize to suit your needs with their easy-to-use online tools. Take a look at Jigglar and create your Spring report now.

Whenever you are ready I am here to help.

I'm getting together with a few successful agents end of September. We'll be meeting in my office here in Sydney We’re going to spend 2 full days going deep into EXACTLY what needs to happen in the next year to get more listings and make more sales.

At Mastermind, we have one simple mission - to help you book more listing appointments and get in front of more potential sellers, and thrive in the months ahead.

I have made you a video with the full details here.

Here's a quick rundown of the details (I'll do it as a list so it's faster for you to go through).

1. Real Estate Mastermind is the most hands-on, practical, nuts and bolts two-day workshop available anywhere. We cover strategies for building a better business to help you get more listing and make more sales. At Mastermind, you will get immediate, actionable, and tangible tools, ideas, scripts, letters, concepts, and strategies to install straight into your business.

2. The "ideal" person for this is someone who: It's for business owners and salespeople who are wanting to go to the next level.

3. We're working for two days together: September 27th & 28th.
Lunch and morning tea are included on both days.
You'll work from 9:30am to 5:00pm each day at my office in Sydney.
There is plenty of accommodation close to my office.

4. There's a limit of just EIGHT people for this meeting. As of the time I'm writing, there are only six spots remaining.

5. The investment is $1950inc. GST for both days.

Mastermind is very different from the typical 2-day sales conference where you are one of 100+ people squeezed into a room with no real engagement or interaction, Mastermind is limited to 9 people only to ensure real engagement where you can ask questions and cover topics that most benefit you.

This will be a good group, and you'll likely make some great connections here!

Would you like to join us? If you're interested, just go here and tell us where to send the full details.

It's time to get all the systems, all the processes you will ever need to become the best agent you can be and become the go-to agent in your area, now here’s your chance.