Why Sending 5 Text Messages a Year Will Transform Your CRM Success

Here's a quick but powerful question for you: Do you send at least five text messages per year to the prospects and clients in your CRM?

Now, before you say, "I send emails," let me clarify...I'm specifically talking about text messages. Emails are good, but texts are exceptional, and here's why:

The Power of "Maybe Aaron" Status

When you regularly text your clients...say, five times a year and consistently sign off with something like, "Kind regards, Aaron Shiner," something amazing happens. Smartphones are smart enough (pun intended!) to recognize this consistent contact. Even if your number isn't saved in a client's phone, the next time you call, the screen will display "Maybe Aaron."

Think about it: Would you answer a random number or a call from "Maybe Aaron"? Exactly. Your chances of your call being answered dramatically increase.

Frequency Builds Trust

Another essential aspect is frequency. Reaching out five times a year isn't too much and isn't too little, it's perfect. Frequency builds familiarity, and familiarity builds trust.

Imagine your prospects receiving these touchpoints consistently:

• A forecast message at the start of the year.

• A quick market update after the first quarter.

• A value-driven text at the end of the financial year.

• An insightful market update or tip in spring.

• A warm holiday greeting around Christmas.

Over time, your prospects will not only recognize your number but will actually save it to their phone as "Aaron Shiner Real Estate Agent." You've graduated from "Maybe Aaron" to a trusted, known contact.

Text vs. Email - What's the Big Deal?

You might be wondering, "Why text over email?" Great question!

Text messages boast an open rate that's five times higher than emails. Simply put, texts get read. Emails, while valuable, often get lost or ignored amidst crowded inboxes.

Start Today - Your Action Plan:

• Schedule five texts throughout the year.

• Space them evenly, about every two months.

• Always sign off consistently to build smartphone recognition.

• Keep messages short, relevant, and valuable.

Take this strategy onboard, and watch your call-answer rates climb, trust deepen, and your client relationships strengthen.

When you're ready, I'm here to help.