The three-step post-election marketing campaign

As we know, many buyers and sellers have been sitting back to see what happens so a post-election market is almost always very active and I think this time will be no different.

To help you capitalise on this unique marketing opportunity, Aaron has developed a specific three-step campaign to target both sellers in your database and also farm area who may have been holding off selling till the election had finished.

Database engagement. Send the below SMS/Text message to your database it’s a GREAT way to engage your pipeline of potential sellers to let them know post-election is a great time to sell.

Here is the SMS template that Aaron's coaching clients will be sending to their database of pipeline sellers…feel free to change and edit it to suit your personality and style.

If you're looking for a super-fast and easy way to send bulk email and SMS messages to your database, take a look at LockedOn - a powerful real estate CRM and marketing platform that allows you to send personalised marketing to your entire database in minutes. Speak to the team and give it a try for free.

Step 1 - SMS

Hi {first_name}, Now the election is over let’s get back to business, right now we have new buyers that are entering the market trying to secure a property before interest rates continue to increase in the coming months, If you would like to know the NEW post-election value of your property please reply to this message and we'll set up a time to meet. Regards {agent_name}.

Step 2 - Email 

Subject: Now that the election is over...LET'S GET BACK TO BUSINESS

Many buyers I am working closely with are very active post-election and are keen to secure a property now before interest rates continue to rise in the coming months.

A post-election market never lasts forever.  In the coming months, the number of properties for sale will quickly grow to meet buyer demand.  Prices will not be as good because buyers will have more choices and interest rates are on the way up.  Long story short... Your time is now.  

If you're looking to sell in the coming year, there has NEVER been a better time.  Here's why!

• Typically, a looming election tends to freeze the economy and real estate in particular because people prefer to wait and see what happens before making big financial decisions.  But now that the election is behind us, it's game on!
• New buyers are entering the market every day and they're hungry.  With the current undersupply of properties on the market, we are seeing strong demand in many markets.
• Interest rates are still very low so buyers are taking advantage. With interest rates, this cheap buyers can afford to go that extra $20,000 and lock into a low rate to buy the home they want.

If you would like to discover the NEW post-election value of your property please call me on (you're mobile) and we'll set up a time to meet.

Cheers
(your name)

Step 3 - Letterbox drop/DL flyer

Engage your farm area - Now that your database has been engaged, it’s time to get the word out to your farm area. To achieve this, here is a marketing flyer that you can drop to your farm area to generate more listing appointments today. 

To access the second page of the post-election template (and hundreds of templates like it, which you can customize to your brand's colors look, and feel), create a free Jigglar.com account today.

This campaign is with our complements – so pay it forwards and share with your fellow agents, and build some post-election momentum. For those across the pond – even though there wasn’t an election in NZ this month, we’re sure you’ll find plenty of valuable content you can start using to get more listings today.