How To Build Your 12 Month Marketing Plan
Recently, I had the privilege of speaking at NZREC, the number one real estate conference in New Zealand. It was incredible to connect with so many passionate agents ready to scale their businesses. In my keynote session, we dove deep into the strategies that truly drive growth. I'd love to share some key insights from that talk to help you transform your business today.
Your Blueprint to Scaling Quickly
Here’s my best piece of advice: create a structured 12 month marketing plan. This isn’t complicated, and it doesn’t need to be overwhelming. It's about setting up clear campaigns that keep you visible, relevant, and valuable to your audience throughout the year.
The 3-Pronged Approach
The real estate landscape has shifted. It’s no longer about choosing one channel; it’s about mastering them all. There are three key audiences you need to consistently engage:
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Your Database – Keep nurturing the people who already know you.
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Social Media – Be active, engaging, and consistent.
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Your Farm Area – Make sure your local community knows exactly who you are and what you offer.
When you combine these three effectively, you create momentum quickly.
Run 10 Powerful Campaigns Each Year
Think of 10 key reasons or talking points throughout the year to communicate consistently across all channels. For example:
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Selling through winter.
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Capitalising on a recent RBA cash rate drop.
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Preparing your audience for the spring selling season.
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Leveraging the Christmas period to connect meaningfully.
Once these are in place, building out campaign items becomes easy.
Creating Campaign Items and Touchpoints
Every campaign has multiple touchpoints that reinforce your message:
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Text messages
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Emails
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Video scripts
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Phone call dialogues
Each touchpoint reinforces the campaign, creating multiple opportunities for your prospects to see, hear, and trust you.
Frequency Builds Trust
Here’s a golden rule worth repeating: frequency of contact builds trust. The more consistent you are, the quicker you transition prospects from knowing you, to liking you, to trusting you enough to do business with you.
Take Action Now: Scale Your Business Today!
Scaling your business quickly comes down to three practical actions:
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Ask more people, in more ways.
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Reach more prospects this month than you did last month. Set clear KPIs around expanding your database.
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Innovate constantly. Find fresh ways to add value, start conversations, and ask potential sellers if they’re ready to make a move.
Remember, consistency is your competitive advantage.
If you’re ready to truly scale your business, now is the time to double down on your prospecting, marketing, and organisation strategies. Your growth starts today, make it happen!
List, Sell, Repeat
