How to book more listing appointments in a shifting property market

This is a complicated time for everyone, but particularly for those dealing in real estate, whether they be buyers, sellers, investors, or even agents. Right now, agents everywhere have been telling me how tough it is to get listings with the interest rates rapidly rising.

So I'm sharing a template with you that will help you book more listing appointments.

Listen…If you want to impress people make it complicated, but if you want to really help your clients keep it simple, and keeping it simple is the philosophy used when developing this template.

The changes to interest rates are dominating the media right now, this template will help you leverage awareness that's already in the market. The reason this template works so well is that its topical, timely and relevant.

Email/Letterbox drop

SUB: How to capitalise on a changing property market

IMPORTANT NOTICE to the residents of STREET NAME, SUBURB

Since the interest rates started to rise in May, we have been getting a lot of requests from the local community for predictions on the market and how property values may be affected by the recent increase to interest rates.

The property market in (Suburb) is changing rapidly. In fact, we're finding property owners are surprised when they discover the NEW value of their property.

To assist local owners, we are offering a free opinion of value for every home in your area. Each evaluation will take approximately 15 minutes as we hope to complete a street per day.

WHAT'S IN IT FOR YOU?

• We will assess the current market value of your property
• You will discover the NEW value of your property
• We will supply a detailed market report of properties sold in your immediate area over the past three months.

WHEN ARE WE APPRAISING YOUR STREET?

• Your street has been scheduled for Tuesday 14th July 2022 to Friday 31st July 2022.

HOW DO YOU GET INVOLVED?

• Call Agent Name on 0404 000 111 to arrange a time.

If you would like to know the NEW value of your property, please get in contact with me to arrange a time.

If you don’t have a relevant and topical prospecting and marketing campaign ready to go, can I suggest you start using this one today?

And as normal this campaign is with our compliments – so pay it forwards and share with your fellow agents, and build some momentum together.