About Aaron
I don't just coach businesses. I run one.
Alongside my coaching, I run LockedOn, a successful software business with 30 staff, serving around 900 real estate offices across Australia and New Zealand. I deal with the same things you do: targets, people, cash flow and growth. So my advice comes from running a business, not just teaching about one.
Why Aaron
Authority built in the arena.
I teach what I've done myself. Then I test it with leading agents and offices across Australia and New Zealand.
A coach who has done the work
- First Sydney agent to complete more than 200 transactions in one year
- 500+ listing appointments and 216 exclusive listings in 12 months
- Keynote speaker at AREC, NZREC, REIWA Connect and Harcourts HX
- Coach to leading agencies and top performers in Australia and New Zealand
- Co-founder of LockedOn CRM, built for real estate agents
20 years with a listing kit in the car
I was an agent for 20 years, and I've been in real estate for 26. I was the first Sydney agent to complete more than 200 transactions in one year. I did it the way I teach it. Prospect every day. Appraise everything. Follow up until the vendor lists. Get the stock sold. I know what a Monday morning feels like when the board is thin, and what it feels like when it's full. Both are the result of what you did six weeks earlier.
Then software
Agents kept asking me for the systems behind the numbers. So we built them. LockedOn is a real business, with 30 staff, payroll and about 900 offices as customers. Coaching tells me what agents need to do. The software shows me what they actually do, every day, in the numbers. What I teach has been tested on real agents at scale, not on a whiteboard. lockedon.com
Now, coaching
In 2026 I spent nearly 600 hours coaching: full days in offices, one-on-one sessions, the two-day Retreat, conference stages and leadership programs for principals. Right now I'm working with the top agents and agencies in Australia and New Zealand. The market has shifted, and the work has shifted with it. Getting the listing used to be the hard part. Now it's getting it sold.
People see the trophies, not the training ground.
How I work
If you want to impress people, make it complicated. If you want to help people, keep it simple. I keep it simple. I'll show you what to do and how to do it, step by step, play by play. Then I'll check you did it, because knowing isn't the problem. Doing is.
Who I work with
Principals who want their team selling the stock they've got and listing the next one. Agents who prospect, or are ready to start. Networks that want the same playbook in every office. I'm not a good fit for people who are not prepared to implement and take action.
Away from work
I live on ten acres with my wife Verity, who I've been with for 26 years, our young daughter Charlette, and the dogs. Weekends are jujitsu and horse riding for Charlette, jobs around the property for me, and walks with the dogs. I collect old petrol bowsers and enamel signs, and I'm better at Call of Duty than a man my age should be. And I love the work.
Proof, in their words
"All up, that single session contributed over $100,000 to my GCI."
Paul Parkinson, Sales Manager, MINT Real Estate
"Leadership retreat was the best value training I have ever done!"
Jacqueline Crapp, Raine & Horne Berry, REB Top 50 Women in Real Estate
"Not only am I getting better out of my staff but I am putting processes in place to generate more revenue."
Alex Garden
Individual results vary.
Dream big. Work hard. Stay humble.
When you're ready, I'm here to help.
This is where the best get better.